Snapchat is all about fun and spontaneity. By default, the text, photos and videos you share delete automatically after being viewed by the recipient. Users love that they can share a moment that’s digital footprint-free — they don’t have to think about how their photos, videos or comments make them look to some unknown audience in the future. Snapchat is “in the moment” – not so much about taking pictures to look at later in life (though you can do that) but letting people experience them right now and then move on.
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